Digital marketing has been on a very speedy rise to the top. It is an industry that is constantly developing. We are already a quarter of the way through the year and we haven’t released our predictions for the year of 2017. Therefore, with this in mind, let’s give you our forecasts.
Snapchat is a fantastic tool for brands to connect directly with their customers. To really reap the benefits of Snapchat you need to get into the geofilter game. You might be thinking that you don’t know what a geofilter is, well the likelihood is you’ve probably used it before. If you have your location turned on filters will come up on you Snapchat based on that location.
As a result, it is a great opportunity for you to share your branding with your customers and to have some fun. A lot of times marketing can become a little same old but not with this. You can be as creative and funny as you like. In fact the more innovative the better!
Digital Marketing and How It Can Help You
First of all, video has always been an integral part of digital marketing and it is becoming bigger and bigger. An increase in our technology and mobile devices has meant we can now watch whatever we want wherever we want. As a result, our team predicts that videos are going to be a huge device in digital marketing this year.
It’s statistically proven that videos get more engagement than any other form of advertising. Especially in social media platforms. At the click of button we can like, share and comment our opinions. It has to be the easiest way of getting your name known and we see this as a big step in digital marketing throughout 2017.
Getting Your Content Distributed To The Right Audience
As we all know, content marketing is key when it comes to digital marketing and it will continue to grow throughout the coming months. However, content alone is not the always the way. Our team predict a growth in distribution of content. Having high quality content and nobody to read is not what you are going to want. You want people to engage with your content and that means getting the content out there.
This will include higher quality of email marketing. Email marketing often gets neglected and over time tends to get sloppy. Well the competition is high therefore you have to raise your game if you want to be noticed. Your traffic needs to be relevant if you are going to make any profit. It is the only way you will be able to improve your conversion rate.