Who’s on Heart 2014
The “Who’s on Heart” competition 2014 is underway with the opportunity to win cash £100,000 to be exact and with only one name left the Heart FM lines are ringing of the hook. Competitions are a good way to increase visitor to your website in the same way Heart are looking to gain a larger audience by giving away cash in a competition that on the face of it should be easy to win.
Social Media is a strong tool if used correctly but most companies find it difficult to build an audience, O2 have used an expensive TV advertising and a vast array of Free Stuff and lifestyle discounts with their Be more dog campaign, Heart FM giving away cash with their Who’s on Heart Competition.
Both have two things in common the first they have both spent a lot of money and two, people are talking about them either down the pub or more importantly from an online marketing point of view in social media including Face Book, You Tube forums. They both seem to have caught the public’s imagination and no doubt will improve the company’s bottom line and share holders bank balances.
You don’t need to be a multinational or to spend a fortune to achieve success on Social Media just manage your expectations and work out what you can and want to achieve and make a plan.
For example a local interiors store with its own café decided to promote their business on face book, they are running a campaign offering one lucky winner FREE coffee and cake for two if you like their page and share their offer. The stipulation on the offer is that they need at least 25 shares and likes before they make the draw. In the first day they received 58 likes and 77 shares, now that might not seem like very much but it is a 25% increase on their likes and the only post to be shared more than 3 times this year. So for the Price of a cup of coffee they have had their first successful campaign.
For those of you hoping to have a bigger budget why don’t you enter Heart FM’s Who’s on Heart competition I am sure £100,000 will help anyone budget.
You can hear who’s on Heart below;
For more information on how Monkfish can help grow your Social Media presence call 0800 161 3879 or email us today