Supercharge your broadband – The Virgin Media Way
Virgin media seem to be attacking us on all fronts, with amusing television advertising campaigns and coupling it with new search terms for the internet.
By using long tail keywords with low competition such as “Supercharge your broadband” Virgin is trying to change the way we search for their latest offerings by giving it’s customers a low competition “Long Tail Keyword” to access more information about their Super Fast Broadband it cuts the competition out.
Terms such as “High Speed Broadband”, “Super Fast Broadband” have been used for years by broadband providers and competition is fierce, but by using the words “Supercharge your broadband” they have found a search term that they can monopolies during their advertising campaign which will hopefully increase the campaigns chance of success.
Bearing in mind this is the second time they have used offline media to advertise an online search term it must be paying dividends, lets hope the boys and girls at Virgin have a long list of keywords to use in the future.
Look what happens when you “Supercharge your broadband”
As you can see the top listings are Virgin with their “Supercharge your broadband” which has allowed them to monopolies the first page of Google.
see our article about “Challenge your broadband” for more information as to why.
If you haven’t had chance to see the advert yet see below, Usain Bolt at his best well nearly…….
Search Google and
supercharge your broadband